08:00 – 9:00 – Registration

 

9:00 – 9:30 – Opening and introduction

Welcome and Inauguration.

 

9:40 – 10:20 – The Latin American scene

Analysis of global perspectives and their impact on the region. Introduction of the main trends and market insights in Latin America.

 

11:20 – 12:20 – Trend 1: The new consumer

How the habits of Latin American consumers are transforming and what it means for companies.

 

12:30 – 13:30 – Lunch / cocktail Networking

 

14:00 – 15:00 – Trend 2: Digital disruption

Analyzes the impact of the arrival of the hyperconnected consumer. Learn about the new sales channels and how omnichannel and new digital payment methods are changing the Latin American landscape.

 

15:00 – 17:15 – Masterclass: The Metaverse

Learn from experts how the metaverse will change the way brands and consumers interact.

 

17:15 – 17:30 – Conclusions

08:00 – 9:00 – Registration

 

9:00 – 9:30 – Opening and introduction

 

9:40 – 10:20 – Successful business models around the consumer

How to create winning business strategies in Latin America and anticipate new consumer behaviors.

 

11:20 – 12:20 – Trend 3: Changes in the Supply Chain

How to design a logistics process adapted to the new demands of Latin American consumers.

 

14:00 – 15:00 – Trend 4: Sustainability as a driver of consumption

What the arrival of conscious consumers means and how companies can respond to new demands.

 

15:00 – 17:15 – The present and future of Latin America

Session with political leaders to address trends in the region, economic projections and government plans to stimulate investment.

 

17:15 – 17:30 – Conclusions

 

18:00 – Exclusive cocktail closing the event